【グローバルビジネスの文化的側面 第9版】
The Cultural Dimension of Global Business, 9th ed. '23
Ferraro, Gary P., Briody, Elizabeth K. 著
内容
目次
1. Cultural Anthropology and Global Business 2. Lenses for Understanding Culture and Cultural Differences 3. Communicating Nonverbally across Cultures 4. Communicating across Cultures Using Language 5. Negotiating across Cultures 6. Understanding Organizational Culture 7. Partnering across Cultures 8. Transforming Business Culture 9. Exploring Consumers and Users 10. Acting and Managing Globally Appendix A Cross-Cultural Scenario Discussions References Glossary