Marshall, P David, Morreale, Joanne 　著

目次

Introduction: The Strange Cases of Advertising.- 1. From Production to Consumption: The Rise of Patent Medicines.- 2. Building Consumer Culture: The Department Store and Mail Order Catalogue.- 3. Formation of The Advertising Industry: Camel Cigarettes and Marketing Controversial Products.- 4. Traditional and Ambient Advertising: Targeting Children Through Cereal.- 5. Volkswagen and the Creative Revolution.- 6. The Meaning of Design and Design of Meaning: The IKEA Experience.- 7. Globalization and Advertising: The Case of Nike.- 8. Advertising and Politics: Selling Presidents as Soap.- 9. The Institutionalization of Branding and Branding of Self.- 10. Advertising and Social Action: Dove and Real Beauty.- 11. The Prosumer in Consumer Culture: YouTube and Annoying Orange.- Conclusion.