【スポーツ・マーケティング入門 第2版】
Introduction to Sport Marketing 2nd ed.(Sport Management Series) H 336 p. 15
Smith, Aaron C.T., Stewart, Bob 著
目次
1. Sport marketing introduction2. Sport markets3. Sport consumers4. Sport marketing opportunities5. Sport marketing strategy6. Sport products and branding7. Sport pricing8. Sport distribution9. Sport promotion10. Sport sponsorship11. Sport services12. Sport digital marketing and social media13. Sport marketing implementation and control
