Media Student's Book p. 10(電子版/PDF)2010年刊
Branston, Gill, Stafford, Roy 著
内容
目次
List of Figures Acknowledgments Introduction Section 1: Key concepts1 Approaching media texts Introduction Semiotic approaches Structuralism,difference(s), and oppositions Denotation and connotation The social natureof signs Debates Content analysis Conclusion a Case study: Visual and auralsigns Analysing a poster, and notes on two photos Voices and soundsignifiers Audio-visual moving images Content analysis a 2 NarrativesGeneral theories of narrative Narration, story and plot Narratives indifferent media Long running and 'single' narratives 'New media' andnarrative debates Conclusion References and further reading Case study: CSI:Miami and Crime fiction The classification 'crime fiction' Plot/storyApplying Todorov Applying Propp Applying Barthes Applying Levi-StraussNarratives, institutions, ideologies References and further reading 3 Genresand classification Classifying films: Thelma and Louise (US 1991)Repetition and difference Repertoires of elements Case study: Formats andgenres Status and genres 1: 'escapism' and verisimilitude Status and genres2: the cultural context Conclusion References and further reading Casestudy: Horror as popular art The Orphanage and Let the Right One In Thechild in the horror film Global and local audiences Style and the Gothic:different repertoires Authorship and promotion Distribution patterns 4Representations 'Representation' now Stereotyping and 'scripts' Case study1: US plantation stereotyping Scripts and performances Case study 2:Representations and gender Stages of change, and 'positive/negative' debatesRealisms and representations Comedy and questions of representationHistorical and institutional processes Conclusion Reference and furtherreading Case study: Images of migration Introduction Discourses andstereotypes of 'migration' and other kinds of travel News media The 'grainof truth' in stereotypes? Varieties of media representations References 5Globalisation Your experiences of globalisation Global histories Approachesto globalised media Global-local flows Global futures? Conclusion Referencesand further reading Case study: Slumdog Millionaire: global film? Thebackground to a global hit The production of the film Distribution TheBollywood connection Controversies in reception After the Oscar ceremonies... 6 Ideologies and discourses Introduction 'Ideology' and itshistories: Marxist approaches The persistence of class and its(in)visibility Post-Marxism and critical pluralism Discoures Livedcultures Conclusion? References and further reading a a Case study: TheAge of Stupid (UK 2009) and Climate Change Politics Introduction Context:images and discourses The term 'propaganda' Textual approaches to the film'Cinema' and its 'everyday practices' Conclusion 7 Media as BusinessStudying business organisations Ownership and control The experience ofconglomerates New players in India and China Public or private funding?Public or private in filmed entertainment The new digital environmentBusiness models Different perspectives Conclusion References and furtherreading Case study: Music and movies -- digital and available The challengeof copying Piracy Changing models in the film industry a a Section 2 :Debates 8 'New media' in a 'new world'? Introduction 'Newness' andhistories Academic approaches Openness, collaboration and 'users' 'The longtail' Digital copies and the 'enclosure' of information New media, oldmetaphors 'New media', vanishing resources Conclusion References and furtherreading a 9 The future of television Introduction Ownership and control inthe television industry Paying for television Business models for televisionbroadcasting Public service broadcasting Network television Subscription 10Regulation now Introduction Politics and media economics Regulation and'freedom' Historical background Changes in the orthodoxy of economicpolicies and new models Deregulation, liberalisation and media institutionsThe contemporary regulatory environment A 'free market' for classification,censorship and sex and violence? The public gets the media it deserves?'Free choices' and free speech? Conclusion References and further reading11 Debating advertising, branding and celebrity Introduction Advertising,marketing and branding Debates Histories Hollywood and branding Hollywood:the brand(s) Case study: 'Brangelina' Citizenship and consumption Referencesand further reading 12 News and its futures Introduction The importanceof news, and views of 'the public' The construction of 'news' 'Impartiality'and accuracy 'News values' Debates on the influence of news Futures: 'new'news? Conclusion References and further reading 13 Documentary and'reality' debates Recent issues in documentary Documentary and assumptionsabout 'realism' and truth 'Direct Cinema' Performance and documentary Ethicsand documentary Recent hybrids 1: 'pranksters' Recent hybrids 2: 'reality TV'Recent hybrids 3: forms of 'drama documentary' Conclusion References andfurther reading 14 From 'audience' to 'users' Introduction Academicrepresentations of audiences The effects model The uses and gratificationsmodel From 'effects' to 'influence': factual forms 'Cultural' approachesRe-mediating audiences Conclusion References and further reading a Section 3: Research methods and reference 15 Research: skills and methodsIntroduction Basics Using the internet, and print forms Fear of 'theory'Methods Qualitative and quantitative Textual approaches Samples Focus groups'Ethnographic' methods Footnote : Wikipedia References and further readingGlossary Index