Hopkins, Raymond A. 　著

目次

Part 1: Introducing Growth in Global Markets.-  Chapter 1: Growth in Global Markets.-  Chapter 2: Determining Your Role in Export Markets.-  Chapter 3: Look at Global Marketing.-  Part 2: Identifying Your Target Market and Finding Customers.-  Chapter 4: Researching Export Markets.-  Chapter 5: Making Export Contacts and Finding Customers.-  Part 3: Negotiating around the World.-  Chapter 6: What Makes Global Negotiations Different.-  Chapter 7: Doing Business around the World.-  Part 4: Completing the Transaction: International Trade Procedures, Regulations, and Practices.-  Chapter 8: Making the Sale: Proposals, Shipping and Payment.-  Part 5: The Keys to Global Market Growth.-  Chapter 9: Keys to Becoming a Successful Exporter.-  Chapter 10: Your Global Market Entry Plan.-  Chapter 11: Complying with the Law at Home and Abroad.-  Chapter 12: Selecting Foreign Representation.-  Chapter 13: Governments, After Sales Service, and Foreign Travel.-  Chapter 14: Building Working Relationships.-  Part 6: World, National, and Your Economics.-  Chapter 15: It’s Time to Grow Your Global Markets.-  Chapter 16: Conclusion.-  Appendix A: Common Export Documents.-  Appendix B: Sample Proposal – OEM Equipment.-  Appendix C: Sample Proposal – Spares.-  Notes.