内容

目次

PART I: HISTORY AND THEORY OF THE MULTINATIONAL ENTERPRISE; 1. TheHistory of Multinational Enterprise; 2. The Key Literature on IB Activities:1960-2006; 3. The Gravity Model in International Trade; 4. StrategicComplexity in International Business; 5. Theories of the MultinationalEnterprise; 6. Location, Competitiveness, and the Multinational Enterprise;PART II: THE POLITICAL AND REGULATORY ENVIRONMENT; 7. Sovereignty@Bay:Globalization, Multinational Enterprise, and the International PoliticalSystem; 8. National Policies and Domestic Politics; 9. MultinationalEnterprises and Public Policy; 10. An Institution-Based View of InternationalBusiness Strategies; 11. Multilateral Institutions and Policies and TheirImplications for Multinational Business Strategy; PART III: STRATEGY ANDINTERNATIONAL MANAGEMENT; 12. Strategy and the Multinational Enterprise; 13.The Multinational Enterprise as an Organization; 14. Strategy and Managementin MNE Subsidiaries; 15. Strategic Alliances; PART IV: MANAGING THE MNE; 16.Innovation and Information Technology in the MNE; 17. International Marketingand the Supply Chain; 18. Culture and Human Resources Management; 19.Environmental Policy and International Business; 20. International FinancialManagement and Multinational Enterprises; 21. Taxes, Transfer Pricing, andthe Multinational Enterprise; PART V: AREA STUDIES; 22. Japan; 23. China andInternational Business; 24. The Smaller Scale Economies of Pacific Asia andtheir Business Systems; PART VI: METHODOLOGICAL ISSUES; 25. MethodologicalContributions in International Business Research; 26. Issues in Country andInternational Business Risk; 27. Comparative International Business ResearchMethods; 28. Metrics for International Business Research