内容

目次

PART I: HISTORY AND THEORY OF THE MULTINATIONAL ENTERPRISE; 1. TheHistory of Multinational Enterprise; 2. The Key Literature on IB Activities:1960-2006; 3. The Gravity Equation in International Trade; 4. StrategicComplexity in International Business; 5. Theories of the MultinationalEnterprise; 6. Location, Competitiveness, and the Multinational Enterprise;PART II: THE POLITICAL AND REGULATORY ENVIRONMENT; 7. Sovereignty@Bay:Globalization, Multinational Enterprise, and the International PoliticalSystem; 8. National Policies and Domestic Politics; 9. MultinationalEnterprises and Public Policy; 10. An Institution-Based View of InternationalBusiness Strategies; 11. Multilateral Institutions and Policies and TheirImplications for Multinational Business Strategy; PART III: STRATEGY FORMNES; 12. Strategy and the Multinational Enterprise; 13. The MultinationalEnterprise as an Organization; 14. Strategy and Management in MNESubsidiaries; 15. Strategic Alliances; PART IV: MANAGING THE MNE; 16.Innovation and Information Technology in the MNE; 17. Contemporary ResearchTrends in International Marketing: the 2000s; 18. Culture and Human ResourcesManagement; 19. Environmental Policy and International Business; 20.International Financial Management and Multinational Enterprises; 21. Taxes,Transfer Pricing, and the Multinational Enterprise; PART V: REGIONAL STUDIES;22. Japan; 23. China and International Business; 24. The Smaller ScaleEconomies of Pacific Asia and their Business Systems; PART VI: METHODOLOGICALISSUES; 25. Methodological Contributions in International Business and theDirection of Academic Research Activity; 26. Political Risk and Country Riskin International Business: Concepts and Meaning; 27. ComparativeInternational Business Research Methods: Pitfalls and Practicalities; 28.Metrics for International Business Research