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【ツーリズム研究における定性的方法:理論と実践】

Qualitative Methods in Tourism Research:Theory and Practice (Aspects of Tourism, 82) '18

Radel, Kylie, Hillman, Wendy  編
在庫状況 お取り寄せ  お届け予定日 2週間 
価格 特価  \28,482(税込)         
発行年月 2018年01月
出版社/提供元
Channel View Publications
出版国 イギリス
言語 英語
媒体 冊子
装丁 hardcover
ページ数/巻数 xxvi, 293 p.
ジャンル 洋書/社会科学/経営学/マーケティング
ISBN 9781845416409
商品コード 1025480970
本の性格 学術書
新刊案内掲載月 2017年12月
商品URLhttps://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1025480970

内容

This volume seeks to expose and illustrate new approaches and thinking in qualitative methods that are being developed and implemented in tourism research. The contributions bring together various qualitative methods and approaches while also providing suggestions for the juxtaposition of qualitative and quantitative methods in mixed methods research. The book has been written with a cross-disciplinary approach which provides an insight into the art of research development from business, sociology and tourism perspectives. The chapters provide readers with a context and practical application examples for each method. They present a distinctive opportunity for social researchers from a range of disciplines, in particular tourism, to examine how to adapt the wide variety of qualitative approaches to their particular research needs.

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