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List of Tables List of Figures Foreword Preface List of Abbreviations and Acronyms Notes on Contributors PART I: MULTINATIONAL COMPANIES IN SOUTH EAST ASIA AND IN THE GLOBAL ECONOMY The Multinational Corporation: The Managerial Challenges of Globalization and Localization; Stephen Young Asian Economies at the Crossroads: Crisis - Transformation - Adaptation; Toru Yanagihara The Role of Foreign MNCs in the Technological Development of Singaporean Industries; Poh Kam Wong & Annette A.Singh PART II: PRODUCTION Options for Strategic Change: Screwdriver Factories or Integrated Production Systems?; Hideki Yoshihara Production Strategies by Japanese Firms: Building up a Regional Production Network; Jochen Legewie Production Strategies by European Firms: Between Retrenchment and Expansion Opportunities; Corrado Molteni PART III: MARKETING Options for Strategic Change: Exploration or Exploitation in Marketing for New Wealth Creation; Tomoaki Sakano, Arie Y. Lewin & Naoko Yamada Marketing Strategies by Japanese Firms: Building Brands with a Regional and Long-term Perspective; Hendrik Meyer-Ohle & Katsuhiko Hirasawa Marketing Strategies by European Firms: Reconfiguration and Expansion; Keri Davies PART IV: CORPORATE FINANCE Options for Strategic Change: The Importance of Equity, Debt and Internal Financing for Multinational Corporations; Dennis S. Tachiki Corporate Finance Strategies by Japanese Firms: Sophistication of Local Financing; Etsuko Katsu Corporate Finance Strategies by European Firms: Between Opportunities and Continuation; Steen Hemmingsen PART V: CONCLUSION Economic Crisis and Transformation in South East Asia: The Role of Multinational Companies; Jochen Legewie & Hendrik Meyer-Ohle Index