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PART ONE: METAPHORS AS CRITICAL AND NECESSARY Metaphors We Live By -George Lakoff and Mark Johnson Why Metaphors Are Necessary and Not Just Nice- Andrew Ortony PART TWO: CONCEPTUAL FRAMEWORKS FOR CULTURAL METAPHORS EdwardHall's Multiple Metaphors Research Translation and Extension The ConfuciusConnection - Geert Hofstede and Michael Harris Bond From Cultural Roots toEconomic Growth The Work of Geery Hofstede Commentary Basic Types of HumanRelations, Collectivism and Individualism Research Translation French WineAn Illustration of a Cultural Metaphor PART THREE: WINNERS AND LOSERSSamuel P Huntington's 'The Clash of Civilizations' Research Translationand Commentar Powershift and the Assumed Decline of Nations ResearchTranslation and Commentary PART FOUR: SYMBOLISM OF CULTURAL METAPHORSFootball Games and Rock Concerts - Susan P Montague and Robert Morais TheRitual Enactment of American Success Models Bowling Alone - Robert D PutnamAmerica's Declining Social Capital The Persistence of Cultural StabilityApplying the Fiske Framework to North and South Italy The Balinese CockfightResearch Translation Negotiating with 'Romans' - Stephen E Weiss PART FIVE:METAPHORICAL APPLICATIONS Language Shock - Michael Agar Understanding theCulture of Conversation Stages in Cross Cultural Collaboration - William HNewman The Transferability of Leadership Training in the East Asian Context -R I Westwood and Andrew Chan Metaphors for Change - Craig L Pearce andCharles P Osmond The ALPs Model of Change Management