Gershon, Richard, Gershon, Richard A. 　著

内容

目次

Contents: Preface. Part I: The Telecommunications Industry Structure. Telecommunications Economics I: Principles of Market Structure, Conduct, Pricing, and Growth. Broadcast Management. Cable Television Management. Telecommunications Economics II: Principles of Public Utilities, Common Carrier Services, and Information Carriage. Telephone Management. J.M. Kayany, The Internet. Transnational Media and Telecommunications. Part II: Management and Planning Strategies. Telecommunications Management. R. Rightmire, Telecommunications and Leadership. R. Rizutto, M. Wirth, Telecommunications and Financial Management. S.M Chan-Olmsted, R.A. Gershon, Telecommunications Marketing. Telecommunications and Strategic Planning. Appendix: The IRTS Case Study Series.