The Public Relations Handbook. (Media Practice) hardcover 320 p., 20 line drawings, 25 b/w photos.
Theaker, Alison. 著
内容
目次
Notes on Contributors Preface Part I The Context of Public Relations 1.What is public relations - Fawkes 2. Public relations andcommunications - Fawkes 3. Public relations, politics and the media -Somerville 4. Public relations and management - Gregory 5.Professionalism and regulation - Part II Strategic Public Relations 6.Corporate communications - Wood 7. Corporate identity - Wood 8. Publicaffairs and issues management 9. Business ethics, public relations andcorporate social responsibility - Somerville Part III StakeholderPublic Relations 10. Media relations 11. Internal communications 12.Corporate community involvement 13. An introduction to financial publicrelations - Middleton 14. Public sector public relations 15. Consumerpublic relations 16. Business-to-business public relations 17.Cause-related marketing 18. IT sector public relations - Chipchase PartIV Shaping the Future 19. Changing media 20. Research and evaluation -PR grows up? 21. Future challenges for PR Bibliography. Index.
