Gebesmair, Andreas, Smudits, Alfred 　著

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Contents: Preface; Introduction, Andreas Gebesmair; Structures and strategies of the transnational music and media industry: Global strategies and local markets: explaining Swedish music export success, Robert Burnett; The corporate strategies of the major record labels and the international imperative, Keith Negus; One planet - one music? MTV and globalization, Keith Roe and Gust de Meyer; Beyond the transnational music industry - the global use and abuse of popular music: Sampling the didjeridoo, Susanne Binas; Race, ethnicity and the production of Latin/o popular music, Deborah Pacini Hernandez; Popular music in ex-Yugoslavia between global participation and provincial seclusion, Alenka Barber-Kersovan; Globalization - localization, homogenization - diversification and other discordant trends: a challenge to music policy makers, Krister Malm; Music policy between safeguarding and chauvinism, Alfred Smudits; Approaches and methods: popular music research between ’production of culture’ and ’anthropology’: Up and down the music world. An anthropology of globalization, Joana Breidenbach and Ina Zukrigl; Globalization and communalization of music in the production perspective, Richard A. Peterson; Measurements of globalization: some remarks on sources and indicators, Andreas Gebesmair; Hubert von Goisern’s Austrian folk rock: how to analyse musical genre?, Harald Huber; Index.