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目次

Contents: Preface. M. McCombs, A. Reynolds, News Influence on Our Pictures of the World. D. Zillmann, Exemplification Theory of Media Influence. G. Gerbner, L. Gross, M. Morgan, N. Signorielli, J. Shanahan, Growing up With Television: Cultivation Processes. L.J. Shrum, Media Consumption and Perceptions of Social Reality: Effects and Underlying Processes. D.R. Roskos-Ewoldsen, B. Roskos-Ewoldsen, F.R.D. Carpentier, Media Priming: A Synthesis. A. Bandura, Social Cognitive Theory of Mass Communication. R.E. Petty, J.R. Priester, P. Briñol, Mass Media Attitude Change: Implications of the Elaboration Likelihood Model of Persuasion. E.M. Rogers, Intermedia Processes and Powerful Media Effects. D.M. McLeod, G.M. Kosicki, J.M. McLeod, Resurveying the Boundaries of Political Communication Effects. G.G. Sparks, C.W. Sparks, Effects of Media Violence. J. Cantor, Fright Reactions to Mass Media. R.J. Harris, C.L. Scott, Effects of Sex in the Media. B.S. Greenberg, D. Mastro, J.E. Brand, Minorities and the Mass Media: Television Into the 21st Century. D.W. Stewart, P. Pavlou, S. Ward, Media Influences on Marketing Communications. S.M. Fisch, Vast Wasteland or Vast Opportunity?: Effects of Educational Television on Children's Academic Knowledge, Skills, and Attitudes. R.E. Rice, C.K. Atkin, Communication Campaigns: Theory, Design, Implementation, and Evaluation. J.D. Brown, K. Walsh-Childers, Effects of Media on Personal and Public Health. R.M. Perloff, The Third-Person Effect. M.B. Oliver, Individual Differences in Media Effects. A.M. Rubin, The Uses-and-Gratifications Perspective of Media Effects. J. Bryant, D. Miron, Entertainment as Media Effect. N. Mundorf, K.R. Laird, Social and Psychological Effects of Information Technologies and Other Interactive Media.