Plasser, Fritz, Plasser, G. 　著

内容

目次

The Global Media and Marketing Revolution of Campaigns; Are CampaignsAmerican?; The Worldwide Proliferation of American Campaign Techniques; TheModus Operandi of American Overseas Consultants; Institutional and CulturalLimits of Americanization; The Universe of Campaign Environments; ElectoralLaw and Party System Features; Regulatory Frameworks of Campaigns; Mass MediaInfrastructure and Political Information Practices; Access to PoliticalTelevision Advertising; Is There a Global Style of Campaigning?; ChangingCampaign Practices and the Rise of Campaign Professionals; Global Mapping ofCampaign Styles; Global Approaches to Campaign Strategies; The DiminishingRelevance of Parties for Campaign Professionals; A Global Typology ofProfessional Role Definitions of Campaign Managers; The Hybridization ofCampaign Practices in Media-Centred Democracies.