Shenkar, Oded, Luo, Y. 　著

内容

目次

International Business in an Age of Globalization.PART ONE: CONCEPTS ANDTHEORIES IN INTERNATIONAL BUSINESS.International Trade Theory andApplication.Foreign Direct Investment-Theory and Application.TheMultinational Enterprise.PART TWO: ENDOWMENT & ENVIRONMENTS OFINTERNATIONAL BUSINESS.Country Competitiveness.The Cultural Environment.ThePolitical and Legal Environment.PART THREE: GLOBAL MARKETS ANDINSTITUTIONS.International Economic and Institutions.The InternationalMonetary System and the Financial Markets.PART FOUR: INTERNATIONAL BUSINESSSTRATEGIES.International Entry Strategies.Organizing and Structuring GlobalOperations.Building and Managing Global Strategic Alliances (GSAs).ManagingGlobal Research and Development (R&D).PART FIVE: FUNCTIONAL IBAREAS.Financial Management for Global Operations.International Accounting forGlobal Operations.Global Marketing and Supply Chain.Global Human ResourcesManagement.PART SIX: EMERGING ISSUES IN INTERNATIONAL BUSINESS.GlobalInternet and E-Commerce.Ethics and Corruption in the GlobalMarketplace.Glossary.Credits.Organization Index.Name Index.Subject Index.