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1How Advertising Makes its Object Steven Kemper 2CriticalPublicity/Public Criticism: Reflections on Fieldwork in the Bombay Ad WorldWilliam Mazzarella 3Advertising, Production and Consumption as CulturalEconomy Daniel Miller 4Imagining and Imaging the Other: Japanese AdvertisingInternational Brian Moeran 5The Revolution in Marketing Intimate Apparel: ANarrative Ethnography Barbara Olsen 6Models, Metaphors and Client Relations:The Negotiated Meanings of Advertising Timothy D. Malefyt 7Fame and theOrdinary: 'Authentic' Constructions Of Convenience Foods Marianne ElisabethLien 8.Psychology Vs Anthropology: Where is Culture in MarketplaceEthnography? Patricia L. Sunderland and Rita M. Denny Afterword: LookingForward, Looking Back Marietta L. Baba List of Contributors Index List ofContributors Marietta L. Baba is Professor of Anthropology and Dean ofSocial Science at Michigan State University. Her research interests focus onthe interaction of strategic change and organizational culture. She is theauthor of Beyond Dilbert: The Cultural Construction of Work Organizations inAmerica (Peacock, 2001), Theories of Practice in Anthropology: A CriticalReassessment (AAA, 2000), Trust, Distrust and Information Technology inAmerican Work Organizations (Human Organization, 1999). Dr Baba can bereached at mbaba@msu.edu. Rita Denny, PhD, is a founding partner ofPractica Group, LLC, an anthropological consulting firm. She holds ananthropology degree from the University of Chicago. Her interests includelinguistic, semiotic and symbolic traditions. Recent publications include'Consuming values: The culture of clients, researchers and consumers'(ESOMAR, 1999), 'Communicating with clients: Issues of intelligibility' (inB. Byrne and S. Squires (eds) Anthropologists in the Product DevelopmentIndustry, Greenwood, 2001), and 'Speaking to customers: The anthropology ofcommunications' (in John F. Sherry Jr, (ed.) Contemporary Marketing andConsumer Behavior, Sage, 1995). She can be contacted atrdenny@practicagroup.com. Steven Kemper, Professor of Anthropology at BatesCollege, is the author of The Presence of the Past: Chronicles, Politics,and Culture in Sinhala Life (Cornell, 1991) and Buying and Believing: SriLankan Advertising and Consumers in a Transnational World (University ofChicago Press, 2001). His research interests range from monasticism andastrology to transnational forces such as advertising and higher education.He can be reached at (207) 786-6083. Marianne Elisabeth Lien is AssociateProfessor of Social Anthropology at the University of Oslo, Norway. She haspreviously worked as a researcher at the National Institute for ConsumerResearch in Norway, where she conducted research on nutritional policies,advertising, attitudes to meat, mediations between consumers and suppliers inthe marketplace and food production. Her current research interests includetopics related to globalization, transnational flows, and salmon farming.She has published Marketing and Modernity (Berg, 1997), and has contributedto several anthologies on markets, consumption and culture. Timothy deWaalMalefyt, PhD, is Director of Ethnographic Insights at BBDO Advertising inNew York City. He holds a PhD in anthropology from Brown University. Aformer professional ballet dancer, his interests include performance, tourismand popular culture. His publications include, 'Gendering the authentic inSpanish flamenco,' in The Pa