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Preface: Jonathan Rutherford (University of Middlesex). Introduction: Masculinity and Men’s Lifestyle Magazines: Bethan Benwell (University of Stirling). Part I: Genealogies of Masculinity:. 1. Power and the Production of Subjects: A Genealogy of the New Man and the New Lad: Rosalind Gill (London School of Economics and Political Science). 2. A Pedigree of the Consuming Male: Masculinity, Consumption and the American ‘Leisure Class’: Bill Osgerby (London Metropolitan University). Part II: Cultures of Production of Consumption:. 1. Class, Masculinity and Editorial Identity in the Reformation of the UK Men’s Press: Ben Crewe (Institute of Criminology, University of Cambridge). 2. Reading Men’s Lifestyle Magazine: Cultural Power and the information Society: Nick Stevenson (author), Peter Jackson (University of Sheffield) and Kate Brooks (University of the West of England). 3. Sex, Booze and Fags: Masculinity, Style and Men’s Magazines: Tim Edwards (University of Leicester). Part III: Discursive Constructions of Masculinity:. 1. Ambiguous Masculinities: Heroism and Anti–Heroism in the Men’s Lifestyle Magazine: Bethan Benwell (University of Stirling). 2. ‘I’ve Always Loved Women’: The Representation of the Male Sex Worker in Maxim: Yolande Taylor (freelance editor) and Jane Sunderland (Lancaster University). Part IV: Comparative Masculinities:. 1. Lifestyle Sport Magazines and the Discourses of Sporting Masculinity: Belinda Wheaton (University of Brighton’s Chelsea School Research Centre). 2. The Language of Japanese Men’s Magazines: Young Men Who Don’t Want To Get Hurt: Keiko Tanaka (Oxford Brookes University). 3. No Effeminates Please: A Corpus–Based Analysis of Masculinity via Personal Adverts in Gay News/Times 1973–2000: Paul Baker (Lancaster University). Notes on Contributors. Index.