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【戦略経営】

Strategic Management (WSE) H 464 p. 05

Saloner, G 　著

在庫状況海外在庫有り	お届け予定日 20日間
価格 \42,155（税込）

発行年月	2005年12月
出版社／提供元	John Wiley & Sons, Inc.
出版国	アメリカ合衆国
言語	英語
媒体	冊子
装丁	hardcover
ページ数／巻数	464 p.
ジャンル	洋書／社会科学／経営学／経営戦略
ISBN	9780470009475
商品コード	0200545451
本の性格	実務向け
新刊案内掲載月	2006年03月
商品URL	https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0200545451

内容

Designed for general managers who have or will have overallresponsibility for a business. This book provides a set of frameworks, tools,and concepts to build this capability. It also offers insights intoorganizations and strategy that helps general managers make strategicthinking in their firms pervasive, effective, and rewarding.

1. Introduction. 2. Business Strategy. 3. Competitive Advantage. 4. Internal Context: Organization Design. 5. Organization and Competitive Advantage. 6. External Context: Industry Analysis. 7. The Spectrum of Competition and Niche Markets. 8. Competition in Concentrated Markets. 9. Entry and the Advantage of Incumbency. 10. Creating and Capturing Value in the Value Chain. 11. Strategic Management in a Changing Environment. 12. Strategy in Markets With Demand–Side Increasing Returns. 13. Globalization and Strategy. 14. Corporate Strategy: Managing for Value in a Multibusiness Company. 15. The Strategy Process. Appendix: Applying Game Theory to Strategic Management. Credits. Index.