Advertising For Dummies 2e, 2nd ed. '07
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在庫状況
海外在庫有り
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お届け予定日
20日間
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価格
\5,467（税込）
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発行年月 |
2007年01月 |
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| 出版社／提供元 |
John Wiley & Sons, Inc. |
出版国 |
アメリカ合衆国 |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
paper |
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ページ数／巻数 |
336 p. |
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ジャンル |
洋書／社会科学／経営学／マーケティング |
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ISBN |
9780470045831 |
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商品コード |
0200644007 |
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本の性格 |
実務向け |
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| 商品URL | https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0200644007 |
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内容
New info on buzz, publicity, and word–of–mouth advertisingThe fun and easy way® to create effective ads and increase your profitsNeed to develop a hard–hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention–getting, results–driven advertising in all mediums — from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should — and shouldn't — use shortcuts to save costs.Discover how toSet a realistic ad budgetDefine and position your messageIdentify and target your audienceCreate great ads for every mediumMake an emotional connectionUse "ad speak" effectively
