Franklin, Bob, Hogan, Mike, Langley, Quentin, Mosdell, Nick 　著

内容

目次

Account Management Advertising Advertising - codes Advertising OnlineAdvertorials Agenda Setting Alternative Media Annual General Meeting AudienceAudience - Radio Audience - Television Blog, Blogger, Blogosphere Bottom LineBoundary Spanner Brand Stretching Branding Budget Business to Business (B2B)Campaign Celebrity Censorship Circulation - Newspapers Circulation - InternetClient Codes of Conduct Commercial Speech Communication Communication AuditCommunication Strategy Conflict of Interest Consultancy Consumer PublicRelations Contacts Content Analysis CPD - Continuous Professional DevelopmentConvergence Copyright Corporate Communication Corporate Social ResponsibilityCreativity Crisis Public Relations Cybersquatting Dark Sites DefamationDemographics Destination brand Diversity Dumbing Down Editor Embargo EthicsEvaluation Event Management Excellence Theory Fifth Estate Focus GroupsFourth Estate Freelance Financial Public Relations Friday night Drop FullService Gatekeeper Globalisation Google dance Google Earth Google gamesGovernment Public Relations Guanxi Healthcare Public Relations Hofstede HongBo Horizon Scanning Human Resources In House Infotainment InformationSubsidies Internet Internet Public Relations Journalism Journalist Key FigureInterviews Key Messages Lobby Lobbying Manufacturing Consent Marketing (mix)Mass Communication Media Briefing Media Relations Media Training MethodologyMilitary Public Relations/Embedded Journalists Mission Statement Models InPublic Relations Networking News News Agency/Press Association News AngleNews management News Value News Rooms NGOs Nibs (news in Brief) On MessageOn/Off The Record Party Conferences Perception Management Persuasion PhotoOpportunity Pitch/Pitching PReditorial Press Conferences Press Packs PressReleases Privacy Pro Bono Promotion (1) Promotion (2) Propaganda PublicInquiry Public Opinion Public Relations Public Relations Education andTraining Public Relations (Internal) Public Relations Planning Publics PublicService Broadcasting Public Relations Democracy Q and As Quantitative andQualitative Methods Rebuttals Regulation - Internet Regulation - Press(Ownership and Content) Regulation - Radio Regulation - Television ReputationManagement Research (Communication) Research (Sponsored) Response StatementRisk Management Rogue Sites Rolling News Rolling News Deadlines SamplingSell-In Situation Analysis SMART Objectives Social Marketing Social MediaSoundbites Sources - Relations with Journalists Sources - Influence onEditorial Spin Spin Doctor Spoiler Sponsorship Stakeholder Analysis StrategySyndicated radio Tapes Talking Head Target Audience Think Tanks Trade BodiesTrade Press Triple Bottom Line Video News Release Web 2.0 Western Model(Dominance of) Wikis