Yaziji, Michael, Doh, Jonathan 　著

内容

目次

Acknowledgements; List of tables; List of figures; Preface; Part I.Understanding NGOs: 1. Classifying NGOs: definitions, typologies andnetworks; 2. The emergence of NGOs in the context of business-government -societal relationships; 3. The emergence of NGOs in the context of ethicaland institutional complexity; Case illustration: genetically modifiedorganisms, social movements and NGOs; Case illustration: protecting thepeople: environmental NGOs and TXU energy; Part II. NGO Advocacy Campaigns:4. NGO campaigns against corporations and (de-) legitimacy; 5. How do they doit? Understanding the power and influence of radical advocacy NGOs; 6. NGOcampaign types and company responses; Case illustration: PETA and KFC; Caseillustration: Coca-Cola in India; Part III. NGO-Corporate Engagement: 7.Corporate-NGO engagements: from conflict to collaboration; 8. Globalization,multinationals and NGOs: the next wave; Case illustration: conflict diamonds;Case illustration: Unilever in Indonesia; Case illustration: microfinance andpoverty reduction; Part IV. The Future of Corporate-NGO Relations: 9. Thefuture of corporate-NGO relations; Index.