The Uses of Intercollegiate Athletics: Challenges and Opportunities(J–B HE Single Issue Higher Education) P 112 p. 10
内容
As universities and colleges across type attempt to position themselvesfor greater prestige and increased resources, they are using intercollegiateathletics in strategic ways. Spectator sports, in particular, raiseinstitutional profile, while underscoring the collegiate atmosphere longassociated with universities within the popular culture.
