CONTENTS: Issues in the Intention-Behavior Discrepancy/The Theory of the Consumer Evaluation Process for New Product Concepts/Cognitive Processes in Experiential Consumer Behavior/Risk Management by Consumers/Behavioral Influence: A New look in persuasionresearch/A Theory of Involvement in Consumer Behavior: Problem and issues/Historical and New Perspectives on industrial Buyer Behavior/Situationalist Theory and Consumer Behavior.