商品詳細(参照) | Knowledge Worker

Communication Theories: Origins, Methods and Uses in the Mass Media.　5th ed.　paper　432 p.

Severin, Werner J., Tankard, James W. 　著

絶版
価格 \37,835（税込）

発行年月	2000年01月
出版社／提供元	Addison Wesley Longman (USA)
出版国	アメリカ合衆国
言語	英語
媒体	冊子
装丁	paper
ページ数／巻数	432 p.
ジャンル	洋書／理工学／情報科学／情報科学：概論
ISBN	9780801333354
商品コード	0205547033
本の性格	テキスト
商品URL	https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0205547033

内容

Applies communication theories to the mass media with examples fromjournalism, broadcasting, advertising and public relations. Thiscomprehensive text addresses the changes in the mass communication field andthe developments in mass communication theory.

I. THE CHANGING MEDIA LANDSCAPE. 1. Introduction to Mass CommunicationTheory. II. SCIENTIFIC METHOD AND MODELS OF MASS COMMUNICATION. 2.Scientific Method. 3. Models in Mass Communication Research. III.PERCEPTION AND LANGUAGE ISSUES IN THE MASS MEDIA. 4. The Role of Perceptionin Communication. 5. Problems in Encoding. 6. Analysis of Propaganda: FirstTheories of Decoding and Effects. IV. THE SOCIAL-PSYCHOLOGICAL APPROACH. 7.Cognitive Consistency and Mass Communication. 8. Theories of Persuasion. 9.Groups and Communication. 10. Mass Media and Interpersonal Communication.V. MASS MEDIA EFFECTS AND USES. 11. Agenda Setting. 12. The Knowledge-GapHypothesis. 13. Effects of Mass Communication. 14. Uses of the Mass Media.VI. MEDIA CHANNELS. 15. Mass Media in Modern Society. 16. Media Chains andConglomerates. 17. Theories of Cyber Communication. VII. BRINGING IT ALLTOGETHER. 18. The Overall Picture.