商品詳細(参照) | Knowledge Worker

Introduction to E-Commerce.　hardcover　400 p.

Knapp, Michael C. 　著

絶版
価格 \-

発行年月	2002年01月
出版社／提供元	South-Western College Publishing
出版国	アメリカ合衆国
言語	英語
媒体	冊子
装丁	hardcover
ページ数／巻数	400 p.
ジャンル	洋書／社会科学／経営学／経営情報
ISBN	9780324074697
商品コード	0205603338
本の性格	テキスト
新刊案内掲載月	2002年08月
商品URL	https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0205603338

内容

This casebook offers 25 high profile cases that deal with themultifaceted subject of e-commerce. The cases cover critical issues such asprivacy, cyberspace regulation, taxation of e-commerce entities, and globale-commerce.

MODULE ONE: THE BIG ISSUES. 1. Regulating Cyberspace: Paul Revere vs.the Corporate Raiders. 2. Global E-Commerce: Competition, Conflict,Cooperation. 3. To Tax or Not to Tax. 4. Privacy Matters: Cookies. 5. PrivacyMatters: Carnivore. MODULE TWO: FORTUNES MADE. 1. Yoo-hoo? 2. Citizen Case3. The Accidental Billionaire: Pierre Omidyar, Founder of eBay. 4. Gettin'Big Fast 5. A Maverick on the Internet MODULE THREE: E-BUSTS. 1. PointCast,FallFast. 2. Millennium Mania. 3. Toby's Toys. 4. Internet Bubble, Part I:Party Time. 5. Internet Bubble, Part II: Burn, Baby, Burn. MODULE FOUR: THEDARK SIDE OF E-COMMERCE. 1. Free Kevin. 2. Master of Their Domains. 3.Debits, Credits, &Dot.com. 4. CyberEthics: Means, Ends and Mean Ends. 5.Color Me Blue. MODULE FIVE: STATUS REPORTS. 1. Online Brokers: Going forBroke on the Internet. 2. E-Mail: The Killer App. 3. To B or Not 2B? 4.Electronic Hatcheries. 5. E-Consultants: Old Guard vs. New Guard.