Food Processing:An Industrial Powerhouse in Transition 2e, 2nd ed. '97
内容
Food Processing, Second Edition provides incisive coverage of the growth, economic development, and business management of the U.S. commercial food processing industry. This revised edition addresses the many important changes that have affected the industry in the last decade, from new technologies and international trade agreements to the influx of foreign investment and the development of emerging markets around the world. Providing a full–scale analysis of the forces that will shape competitive advantage into the next century, this book is essential reading for food processing managers, buyers, marketers, and their professional advisers. The new volume contains:∗ A systematic examination of industrial structure, business organization, and geographic location.∗ A discussion of the impact of new processing and information technologies, developments in biotechnology, and more.∗ Expanded material on distribution channels and sourcing options, including new retail formats such as warehouse stores and supercenters.∗ Information on key input utilization, procurement, product and promotion strategies.∗ Predicted growth trends for domestic and foreign markets, the dynamics of industry globalization, and more.