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Food Processing:An Industrial Powerhouse in Transition 2e, 2nd ed. '97

Connor, JM  著

在庫状況 海外在庫有り  お届け予定日 20日間 
価格 \62,639(税込)         
発行年月 1997年05月
出版社/提供元
Wiley-Blackwell
出版国 アメリカ合衆国
言語 英語
媒体 冊子
装丁 hardcover
ページ数/巻数 688 p.
ジャンル 洋書
ISBN 9780471155157
商品コード 0205644085
商品URLhttps://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0205644085

内容

Food Processing, Second Edition provides incisive coverage of the growth, economic development, and business management of the U.S. commercial food processing industry. This revised edition addresses the many important changes that have affected the industry in the last decade, from new technologies and international trade agreements to the influx of foreign investment and the development of emerging markets around the world. Providing a full–scale analysis of the forces that will shape competitive advantage into the next century, this book is essential reading for food processing managers, buyers, marketers, and their professional advisers. The new volume contains:∗ A systematic examination of industrial structure, business organization, and geographic location.∗ A discussion of the impact of new processing and information technologies, developments in biotechnology, and more.∗ Expanded material on distribution channels and sourcing options, including new retail formats such as warehouse stores and supercenters.∗ Information on key input utilization, procurement, product and promotion strategies.∗ Predicted growth trends for domestic and foreign markets, the dynamics of industry globalization, and more.

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