著者紹介

内容

目次

Section 1 Texts and linguistic theory: Three Models of LanguageDescription, David Graddol; Language and Media - a question of convergence,Oliver Boyd-Barrett; What is a Text?, David Graddol. Section 2 The structureof texts: Spoken and Written Modes of Meaning, M.A.K. Halliday; The Textureof a Text, R. Hasan; Hysterical Style in the Press, R. Fowler; TellingStories, Allan Bell; Film Language, Graeme Turner; The Visual Accomplishmentof Factuality, David Graddol. Section 3 The Problem of Authorship: TheMedieval Concept of the Author, A.J. Minnis; The Death of the Author, RolandBarthes; The Authoring of Saussure, Roy Harris; The influence of popularfiction - an oppositional text, Gemma Moss. Section 4 The Role of the Reader:Encoding/Decoding, Stuart Hall; Double Talk in News Broadcasts, UlrikeMeinhof; The Lively Audience, Patricia Palmer; Television Pleasures, JohnFiske, [From J. Fiske (1987) "Television Culture"]; Texts, Readers andContexts of Reading - developments in the study of media audiences, ShaunMoores.