Church, Roy. 　著

内容

目次

Acknowledgements; Themes; Part I. The Origins of British Pre-eminence inEurope: 1. The rise of the British motor industry before 1914; 2. War and itsaftermath: gains and losses; 3. The framework of protection: demand at homeand overseas; 4. Fordism and the British system; 5. The dynamics andlimitations of 'personal capitalism'; 6. Fordism and the British approach tomarkets and marketing; 7. Debilitating environment: structures andstrategies; Part II. The Roots of Decline: 8. postwar pre-eminence:attainment and erosion; 9. Private investment and public policies: governmentand industry; 10. Manufacturing systems; management and labour; 11. The roleof organised labour: strikes and productivity; 12. Industrial relations:Fordism and post-Fordism; 13. Fordist structure and strategy: the managerialorganisation; 14. Industrial structure, organisation and corporate culture:the origins and performance of BMC; Part III. The Vicissitudes and Collapseof a 'National Champion'; 15. Anatomy of a merger: the rise of BritishLeyland; 16. The effects of merger; 17. British Leyland's productivitydilemma: markets and productivity; 18. The nationalised champion: policiesand personalities; 19. From nationalisation to privatisation; 20.Globalisation and the role of multinationals; 21. Explaining decline;Bibliography; Index.