著者紹介

内容

目次

Introduction PART ONE Introduction - Ronald Paul Hill Uniting CriticalTheory and Public Policy to Create the Reflexively Defiant Consumer - Julie LOzanne and Jeff B Murray Exploring Simultaneous Oppressions - Julia Bristorand Eileen Fischer Toward the Development of Consumer Research in theInterest of Diverse Women PART TWO Introduction - Ronald Paul HillProfessional, Personal, and Popular Culture Perspectives on Addiction -Elizabeth C Hirschman Social Support for Decision Making during Grief Due toDeath - James W Gentry and Cathy Goodwin Marketing and the Poor - Linda FAlwitt PART THREE Introduction - Ronald Paul Hill Social Criticisms of TargetMarketing - Debra Jones Ringold Process or Product? Materialism, Desire,and Discontent - Marsha L Richins Contributions of Idealized AdvertisingImages and Social Comparison Portrayals of African, Hispanic, and AsianAmericans in Magazine Advertising - Charles R Taylor, Ju Yung Lee and BarbaraB Stern PART FOUR Introduction - Ronald Paul Hill Alcohol Warning LabelEffects - J Craig Andrews and Richard G Netemeyer Socialization,Addiction, and Public Policy Issues Expanding the Perspective on ConsumerProduct Safety - Jeffrey J Stoltman and Fred W Morgan Using Marketing andAdvertising Principles to Encourage Pro-Environmental Behaviors - L J Shrum,Tina M Lowrey and John A McCarty