商品詳細(参照) | Knowledge Worker

【インターネット企業戦略ハンドブック】

The Internet Strategy Handbook: Lessons from the new frontier of business.　hardcover　312 p.

Cronin, Mary J. 　著

絶版
価格 \8,261（税込）

発行年月	1996年01月
出版社／提供元	Harvard Business School Press
出版国	アメリカ合衆国
言語	英語
媒体	冊子
装丁	hardcover
ページ数／巻数	312 p.
ジャンル	洋書／社会科学／経営学／経営戦略
ISBN	9780875846316
商品コード	0209619359
本の性格	一般書
商品URL	https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0209619359

内容

From the author of "Doing Business on the Internet", this text examinesthe impact of the Internet and the World Wide Web on business strategy andcore applications within companies and demonstrates how companies can gain acompetitive advantage from their Internet connections.

The Internet as a competitive business resource, Mary J. Cronin;Digital: creating new business, Russ Jones; Dow Jones: business informationservices on the Internet, Gregory P. Gerdy; Genentech: adding value toresearch and development, John H. Morris III; Lockheed Martin: integratinginformation resources, Steve I. Swenson; Millipore: marketing products to theglobal desktop, Thomas Anderson; Schlumberger: the Internet advantage acrossthe corporation, Scott Guthery; Measuring the value of the Internet forbusiness, Joel H. Maloff; Productivity, policy, and Internet training,Marian Bremer; Emerging platforms for commerce on the Internet, Gail Grant.Appendices: History and growth of the Internet; Internet vital statistics; amanager's guide to Internet terms; selected business resources on the WorldWide Web; home pages of contributors and their organizations.