Waterman, David 　著

内容

目次

Part 1 Introduction: topics to be examined; organization, key findingsand recommendations. Part 2 Social concerns and policy issues:controversies about vertical integration; policies toward verticalintegration in cable; related issues in cable television; policiestoward vertical integration by competitors to cable television;criteria for evaluating social costs and benefits of verticalintegration. Part 3 Market structure of the cable television industry:types of cable programming; ownership structure; conclusion; appendix -data collection methodology for cable programming network ownership.Part 4 Efficiency advantages of vertical ownership in cable:transactions efficiences; capital and creative resources of cableoperators; signalling commitment; conclusion. Part 5 Verticalintegration, strategic behaviours and the supply of cable programming:the potential role of vertical integration in anticompetitivebehaviour; MSO monopsony power, free riding and vertical integration;other strategic advantages of vertical integration; conclusion;appendix - MSO monopsony power and free riding. Part 6 Empiricaleffects of vertical integration in cable: premium networks; basic andhybrid networks; the number of networks carried; summary of results;interpretations; conclusion; appendix - data collection and modellingmethodology. Part 7 Vertical integration and alternative multichannelvideo delivery systems: vertical foreclosure theory and the role ofintegration; the empirical record; conclusion. Part 8 Summary andpolicy conclusions: restrictions against disadvantaging unaffiliatedprogramme suppliers; nondiscriminatory access to programming; verticaldisintegration; MSO size limits; vertical integration in cable as anantitrust issue; vertical integration by alternative MVPDs. Part 9:postscript - the Time Warner-Turner broadcasting merger.