商品詳細(参照) | Knowledge Worker

Marketing Channels 5th ed. P 576 p. 95

Coughlan, Anne 　著

絶版
価格 \28,354（税込）

発行年月	1995年11月
出版社／提供元	Routledge
出版国	イギリス
言語	英語
媒体	冊子
装丁	paper
ページ数／巻数	576 p.
ジャンル	洋書
ISBN	9780132058650
商品コード	0209638035
商品URL	https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0209638035

内容

This fifth edition of "Marketing Channels" shows students how tomaintain effective relationships among channel members and how toachieve sustainable competitive advantage by using both strategic andmanagerial frames of reference.

I. An Overview. Marketing Channels: Structure, Functions andRelationships. II. Channel Structure Retailing: Critical Elements andStrategic Issues. Channel Intermediaries: Wholesaling. Logistics ofDistribution: Structure and Strategy. III. Channel Design and Planning.Channel Planning: Designing Channel Systems. Organizational Patterns inMarketing Channels. IV. Channel Management. Managing MarketingChannels. Marketing Channel Policies and Potential Legal Constraints.Information Systems and Channel Management. Assessing Marketing ChannelPerformance. V. International Dimensions. International MarketingChannels.