Eldridge, J. 　著

内容

目次

Part One: Communication and Media Power. 1. Introduction. 2.Reflections on Media History. Part Two: Media Players and Practices. 3.Press Barons and Media Moguls. 4. The BBC: The Struggle for PublicService Broadcasting. 5. Moral Panics, Media Scares, and Real Problems.6. Photo-Journalism: Every Picture Tells a Story. 7. The Royal Familyand the Media. 8. Advertising: A Word From Our Sponsors. 9. PublicRelations and Propaganda Wars. Part Three: Media Audiences andReception. 10. Audience Reception Theory. 11. Consuming the Media:Communication Technology and Audience Choice. 12. AppropriatingPleasure: Diverse Interpretations and Audience Re-Readings. 13.Rethinking Media Influence and Power. Bibliography; Index