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Introduction 1 Taking account of the New Economic Criticism: an historical Introduction PART I Language and money 2 The issue of representation 3 “I talk to everybody in their own way”: Defoe’s economies of identity 4 Buying into signs: money and semiosis in eighteenth-century German language theory 5 Cash, check, or charge? PART II Critical economics 6 Dominant economic metaphors and the postmodern subversion of the Subject 7 The toggling sensibility: formalism, self-consciousness, and the improvement of economics 8 The ends of economics PART III Economics of the irrational 9 A portrait of Homo economicus as a Young Man 10 Banishing panic: Harriet Martineau and the popularization of political Economy 11 “Libidinal economics”: Lyotard and accounting for the unaccountable PART IV Economic ethics: debts and bondage 12 Montaigne’s Essais: metaphors of capital and exchange 13 Sade’s ethical economies 14 Fugitive properties PART V Economies of authorship 15 “A taste for more”: Trollope’s addictive realism 16 Commodifying Tennyson: the historical transformation of “brand loyalty” 17 Smoking, the hack, and the general equivalent PART VI Modernism and markets 18 Who paid for modernism? 19 Rhetoric, science, and economic prophecy: John Maynard Keynes’s correspondence with Franklin D.Roosevelt 20 A man is his bonds: The Great Gatsby and deficit spending PART VII Critical exchanges 21 Literary/cultural “Economies,” economic discourse, and the question of Marxism 22 Reply to Amariglio and Ruccio’s “Literary/cultural ‘economies,’ economic discourse, and the question of Marxism” 23 Symbolic economics: adventures in the metaphorical marketplace