Consumer Behavior: Buying, having, and being. 4th ed. cloth 640 p.
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価格
\19,889（税込）
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発行年月 |
1998年01月 |
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| 出版社／提供元 |
Pearson Education (Prentice Hall USA) |
出版国 |
アメリカ合衆国 |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
cloth |
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ページ数／巻数 |
640 p. |
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ジャンル |
洋書 |
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ISBN |
9780137957255 |
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商品コード |
0209850575 |
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本の性格 |
テキスト |
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| 商品URL | https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0209850575 |
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内容
This work presents models of consumer behaviour to underscore thecomplex interrelationships between the individual consumer and his orher social realities. It includes a website, including additionalexamples, links to relevant sites, additional text and interactive casestudies.
