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目次

Manufacturer-Retailer Relationships in Germany: The Institutionalisationof Category Management (L. Araujo, S. Muzas). Relationship MarketingManagement: The Internal and External Marketing Dimensions of MarketingPlanning (D. Ballantyne). Adaptations in Buyer-Seller Relationships (R.Brennan, P. Turnbull). The Nature and Development of Inter-OrganisationalRelationships: A Network Perspective (M. Cheung, P. Turnbull). From Districtsto Milieux: In Search of Network Boundaries (B. Cova et al .). Case Researchas a Methodology for Industrial Networks: A Realist Apologia (G. Easton).Relationship Strategy: Decisions on Valuing and Managing Network Options (D.Ford et al .). The Burden of Relationships, or Who's Next? (H. Hakansson, I.Snehota). Time and Temporality in Research Design: A Review of Buyer-SellerRelationship Models (A. Halinen). The Impact of Groupware on RelationshipManagement (C. Holland, R. Phillips). Strategic Marketing: Tracing theEvolution in the Network Context of Competition (U. Juettner). Winning Bidsfor Technology Based Capital Equipment: The Significant but Variable Effectof Buyer-Supplier Relationships (D. Large, R. More). Grounded Theory as aMethodology in Industrial Network Theory (D. McLoughlin, S. deBurca).Relationships in Banking (J. Proenca, L. Castro).