内容

目次

Preface; Television and the Present Climate of Criticism; I. THEPRODUCTION CONTEXTS OF TELEVISION; Disneyland; The Independents: Rethinkingthe Television Studio System; Feeding Off the Past: The Evolution of theTelevision Rerun; Women's Work; Women Characters and "Real World" Femininity;Once in a Lifetime: Constructing "The Working Woman" through CableNarrowcasting; Television Production Technique as Communication; Kodak's"America": Images from the American Eden; Civic Visions: Forms of Democracy;II. TELEVISION TEXTS; The Triumph of the Prime-Time Novel; Media Effects:Marshall McLuhan, Television Culture, and "The X-Files"; IL MarescialloRocca: The Italian Way to TV Police Series; The Politics of Representation inNetwork Television; Absolutely Fabulous: Absolutely Feminist?; Beavis andButthead: NO Future for Post-Modern Youth; Objectivity and Ethnicity in theProduction of the Noticiero Univision; The Unspoken Rules of Talk Television;Barbarous TV International: Syndicated Wheel of Fortune; PublicDiscourse/Private Fascination: Hybridization in "True-Life-Story" Genres;Defining Media Events: High Holidays of Mass Communication; III. THERECEPTION CONTEXTS OF TELEVISION; Multiple Media Literacies; The Struggleover Media Literacy; "The Front Row is Reserved for Scotch Drinkers": EarlyTelevision's Tavern Audience; Star Trek Rerun, Reread, Rewritten: Fan Writingas Textual Poaching; Making Distinctions in TV Audience Research: Case Studyof a Troubling Interview; "The Cultural Debate of the Ages": History,Culture, and Media Politics in Public Reception; IV. OVERVIEWS; Television asa Cultural Forum; Prime Time Ideology: The Hegemonic Process in TelevisionEntertainment; Television Melodrama; What Is the "Television" of TelevisionStudies?; What Was Broadcasting?; Excessive Style: The Crisis of NetworkTelevision; Invisible Cities/Visible Geographies: Toward a Cultural Geographyof Italian Television in the 1990s; For a Cultural Future