内容

目次

1. Americanisation: historical and conceptual issues Akira Kudo,Matthias Kipping and Harm G. Schroter 2. 'Importing' American ideas to WestGermany, 1940s to 1970s: from associations to private consultancies MatthiasKipping 3. Paths to Americanisation in post-war Japan Satoshi Sasaki 4.Driving the West German consumer society: the introduction of US-styleproduction and marketing at Volkswagen, 1945-70 Christian Kleinschmidt 5.Americanisation with the Japanese supplier system in the Japanese automobileindustry, 1950-65 Hiorfumi Ueda 6. The Americanisation of the Germanelectrical industry after 1945: Siemens as a case study WilfriedFeldenkirchen 7. The Americanisation and Japanisation of electronics firms inpost-war Japan Shin Hasegawa 8. America and the resurgence of the Germanchemical and rubber industry after the Second World War: Huls, Glanzstoff andContinental Christian Kleinschmidt 9. The Americanisation of technologiesand management in Japan and its multiple effects: the case of Toray TsuneoSuzuki 10. Reluctant Americanisation? The reaction of Henkel to theinfluences and competition from the United States Susanne Hilger 11.Emerging post-war-type managers and their learning of American technology andmanagement: the consumer chemicals industry and the case of Kao Akira Judoand Motoi Ihara 12. 'Revolution in trade': the Americanisation ofdistribution in Germany during the boom years, 1949-75 Harm G. Schroter 13.American influences and Japanese innovation in the distribution industry:changes of supermarket system from the 1950s until the 1970s Mika Takaoka andTakeo Kikkawa