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Notes on Contributors.Acknowledgements.Introduction: Angharad N.Valdivia.Part I: Foundations:1. Feminist Media Perspectives: MargaretGallagher (UNESCO).2. New Horizons for Communication Theory in the New MediaAge: Denis McQuail (University of Southampton).3. From Modernization toParticipation: The Past and Future of Development Communications in MediaStudies: Robert Huesca (Trinity University).4. Tensions between popular andalternative music: R.E.M. as an Artist-Intellectual: Robert Sloane(University of Illinois, Urbana-Champaign).Part II: Production:5. Approachesto Media History: John Nerone (University of Illinois, Urbana-Champaign).6.Ethical Issues in Media Production: Sharon L. Bracci (University of NorthCarolina, Greensboro).7. Digital Capitalism: A Status Report on the CorporateCommonwealth of Information: Dan Schiller (University of Illinois,Urbana-Champaign).8. Media Production: Individuals, Organizations,Institutions: James S. Ettema & D. Charles Whitney (both University ofTexas, Austin).9. From the Playboy to the Hustler: Class, Race, and theMarketing of Masculinity: Gail Dines (Wheelock College) and Elizabeth R.Perea (University of Illinois, Urbana-Champaign).Part III: Media Content:10.Selling Survivor: The Use of TV News to Promote Entertainment: Matthew P.McAllister (Virginia Tech University).11. Constructing Youth: Media, Youthand the Politics of Representation: Sharon R. Mazzarella (Ithaca College).12.The Less Space We Take, the More Powerful We'll Be: How Advertising UsesGender to Invert Signs of Empowerment and Social Equality: Vickie RutledgeShields (Bowling Green State University).13. Constructing a New Model ofEthnic Media: Image-Saturated Magazines as Touchstones: Melissa A. Johnson(North Carolina State University).14. Out of India: Fashion Culture and theMarketing of Ethnic Style: Sujata Moorti (Old Dominion University).Part IV:Media Audiences:15. Resuscitating Feminist Audience Studies: Revisiting thePolitics of Representation and Resistance: Radhika Parameswaran (IndianaUniversity).16. The Changing Nature of Audiences: From the Mass Audience tothe Interactive Media User: Sonia Livingstone (London School of Economics andPolitical Science).17. The Cultural Revolution in Audience Research: VirginiaNightingale (University of Western Sydney).18. Practising Embodiment:Reality, Respect and Issues of Gender in Media Reception: Joke Hermes(University of Amsterdam).19. Salsa as Popular Culture: Ethnic AudiencesConstructing an Identity: Angharad N. Valdivia (University of Illinois,Urbana-Champaign).Part V: Effects:20. Race and Crime in the Media: Researchfrom a Media Effects Perspective: Mary Beth Oliver (Penn StateUniversity).21. The Appeal and Impact of Media Sex and Violence: JenningsBryant & Dorina Miron (both University of Alabama).22. The Role ofInteractive Media in Children's Cognitive Development: Ellen A. Wartella(University of Texas, Austin), Barbara J. O'Keefe [Northwestern University]and Ronda M. Scantlin (University of Pennsylvania).23. The Impact ofStereotypical and Counter-Stereotypical News on Viewer Perceptions of Blacksand Latinos: An Exploratory Study: Michael C. Casas and Travis L. Dixon (bothUniversity of Michigan).Part VI: Futures:24. Where We Should Go Next and WhyWe Probably Won't: An Entirely Idiosyncratic, Utopian and Unashamedly PepperyMap for the Future: John D. H. Downing (University of Texas, Austin).25. AllConsuming Identities: Race, Mass Media and the Pedagogy of Resentment in theAge of Difference: Cameron McCarthy (University of Illinois,Urbana-Champaign).26. Expanding the Definition of Media Activism: Carrie A.Rentschler (University of Pittsburgh).27. Realpolitik and Utopias ofUniversal Bonds: For A Critique of Technoglobalism: Armand Mattelart(University of Paris) (translated from the French by Samira Hassa).28.Intellectual Property, Cultural Production, and the Location of Africa :Boatema Boateng (University of California, San Diego).Index.