KNOWLEDGE WORKER ナレッジワーカー



丸善のおすすめ度

【Cambridge版 心理学と経済行動のハンドブック】

The Cambridge Handbook of Psychology and Economic Behaviour(Cambridge Handbooks in Psychology) P 586 p. 12

Lewis, Alan  編
在庫状況 お取り寄せ  お届け予定日 1ヶ月 
価格 \18,607(税込)         
出版社/提供元
Cambridge University Press
出版国 アメリカ合衆国
言語 英語
媒体 冊子
装丁 paper
ページ数/巻数 586 p.
ジャンル 洋書/社会科学/経営学/マーケティング
ISBN 9781107654150
商品コード 1003940306
新刊案内掲載月 2012年03月
商品URLhttps://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1003940306

内容

Psychologists have been observing and interpreting economic behaviour for at least fifty years, and the last decade, in particular, has seen an escalated interest in the interface between psychology and economics. The Cambridge Handbook of Psychology and Economic Behaviour is a valuable reference resource dedicated to improving our understanding of the economic mind and economic behaviour. Employing empirical methods - including laboratory experiments, field experiments, observations, questionnaires and interviews - the Handbook covers aspects of theory and method, financial and consumer behaviour, the environment and biological perspectives. With contributions from distinguished scholars from a variety of countries and backgrounds, the Handbook is an important step forward in the improvement of communications between the disciplines of psychology and economics. It will appeal to academic researchers and graduates in economic psychology and behavioural economics.

目次