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Cambridge International as and a Level Business Studies Revision Guide(Cambridge International Examinations) P 247 p. 12

Joyce, Peter, Stimpson, Peter 　著

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価格 \-

発行年月	2013年08月
出版社／提供元	Cambridge University Press
出版国	アメリカ合衆国
言語	英語
媒体	冊子
装丁	paper
ページ数／巻数	247 p.
ジャンル	洋書／社会科学／経営学／経営学：概論
ISBN	9781107604773
商品コード	1007924322
新刊案内掲載月	2012年05月
商品URL	https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1007924322

内容

Cambridge International AS and A Level Business Studies Revision Guide has been designed specifically to meet the requirements of the Cambridge syllabus. Cambridge International AS and A Level Business Studies Revision Guide has been designed to help students prepare for the AS and A Level Business Studies examinations of University of Cambridge International Examinations. This Revision Guide follows exactly the order of topics contained in the Cambridge AS and A Level Business Studies syllabus.

1. Enterprise; 2. Business structure; 3. Size of business; 4. Business objectives; 5. Stakeholders in a business; 6. External influences on business activity; 7. Economic influences on business activity; 8. Management and leadership; 9. Motivation; 10. Human resource management; 11. Further human resource management; 12. Organisation structure; 13. Business communication; 14. What is marketing?; 15. Market research; 16. Marketing mix - product and price; 17. Marketing mix - promotion and place; 18. Marketing planning; 19. Globalisation and international marketing; 20. The nature of operations; 21. Operations planning; 22. Inventory management; 23. Capacity utilisation; 24. Lean production and quality management; 25. Project management; 26. Business finance; 27. Forecasting cash flows; 28. Costs; 29. Accounting fundamentals; 30. Budgets; 31. Contents of published accounts; 32. Analysis of published accounts; 33. Investment appraisal; 34. What is strategic management?; 35. Strategic analysis; 36. Strategic choice; 37. Strategic implementation; 38. Past examination papers; Index.