Introduction to Mass Communication: Media Literacy and Culture 7th ed. P 449 p. 12
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在庫状況
お取り寄せ
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お届け予定日
1ヶ月
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価格
\45,732（税込）
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発行年月 |
2012年01月 |
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| 出版社／提供元 |
The McGraw-Hill Companies |
出版国 |
アメリカ合衆国 |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
paper |
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ページ数／巻数 |
449 p. |
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ジャンル |
洋書／社会科学／経営学／経営学：概論 |
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ISBN |
9780077403898 |
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商品コード |
1009050792 |
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| 商品URL | https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1009050792 |
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内容
Introduction to Mass Communication: Media Literacy and Culture encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.
