Just, D 　著

目次

Preface xv 1 Rationality, Irrationality, and Rationalization 1 Part 1 Consumer Purchasing Decisions 2 Transaction Utility and Consumer Pricing 17 3 Mental Accounting 41 4 Status Quo Bias and Default Options 70 5 The Winner’s Curse and Auction Behavior 93 Part 2 Information and Uncertainty 6 Bracketing Decisions 125 7 Representativeness and Availability 156 8 Confirmation and Overconfidence 187 9 Decision under Risk and Uncertainty 214 10 Prospect Theory and Decision under Risk or Uncertainty 250 Part 3 Time Discounting and the Long and Short Run 11 Disagreeing with Ourselves: Projection and Hindsight Biases 281 12 Naïve Procrastination 309 13 Committing and Uncommitting 347 Part 4 Social Preferences 14 Selfishness and Altruism 389 15 Fairness and Psychological Games 417 16 Trust and Reciprocity 450 Glossary 473 Index 495