Bennett, Pete, Benyahia, Sarah Casey, Slater, Jerry 　著

目次

List of figures. List of tables. Chapter 1. This Is Media Studies Chapter 2. Media Language: Analysing a Media Product: An Introduction to Semiotics Chapter 3. Fictions and Realities: A Television Case Study Chapter 4. Media in a Historical Context Chapter 5. Theory and Debates: The Media Audience Chapter 6. Media Language and Representations: Inequality and Difference Chapter 7. Social and Cultural Contexts Chapter 8. Persuasion: Advertising, Marketing and Propaganda Chapter 9. Media in an Economic Context Chapter 10. Theory and Debates in Hypermodern Times: Where Does Meaning Come From? Chapter 11. Media in a Political Context Chapter 12. Media Shorts: A Collection of Readings Index