【説得:社会的影響とコンプライアンスの獲得 第6版】
Persuasion 6th ed. H 440 p. 18
Gass, Robert H, Seiter, John S 著
目次
Chapter 1: Why Study Persuasion? Chapter 2: What Constitutes Persuasion? Chapter 3: Attitudes and Consistency Chapter 4: Credibility Chapter 5: Communicator Characteristics and Persuasion Chapter 6: Conformity and Influence in Groups Chapter 7: Language and Persuasion Chapter 8: Nonverbal Influence Chapter 9: Structuring and Ordering Persuasive Messages Chapter 10: Compliance Gaining Chapter 11: Sequential Persuasion Chapter 12: Deception Chapter 13: Motivational AppealsChapter 14: Visual Persuasion Chapter 15: Esoteric Forms of Persuasion Chapter 16: The Ethics of Persuasion