目次

1. Introduction to Contemporary Marketing and Consumer Behaviour in Sustainable Tourism.  Part 1. Sustainable Tourism Practices.  2. Digitization and Green Financing are Key Tools Regarding the Sustainability of Tourism at the Local and Global Level.  3. Urban Air Transport and the Future of Tourism.  4. Consumer Behaviour and Sustainability in Hospitality.  Part 2. Food Waste, Consumer Behaviour and Marketing.  5. Highlights of Food Waste Consumer Behaviour in Households and Food Services Sector.  6. Boosting Brand Management Thought Urban Tourism: A Focus on Chaozhou, China.  7. Sustainability Initatives in Tourism and Marketing of Sustainable Tourism Destination.  Part 3. Exploring Sustainable Tourism Impact and Strategies.  8. Teaching Economic Development Through Projects: A Case Study of Marketing Sustainable Tourism in Albania.  9. Flygskam and its Implications for Sustainable Tourism: A Social Media Analysis of the Flight Shaming.  10. Linking Celebrity Endorsement and Sports Apparel: A Focus on British Customers in Sports Industry.  11. Sustainable Tourism as a Driver of Green Infrastructure Transformation: Case Study of Districts in Poland in the Years 2010-2020.  12. Artificial Intelligence (AI) Systems, Customer Experience and Preference in the Tourism Industry in Ghana: Focus on Accra Metropolis.