内容

目次

I. An Overview. Marketing Channels: Structure, Functions andRelationships. II. Channel Structure Retailing: Critical Elements andStrategic Issues. Channel Intermediaries: Wholesaling. Logistics ofDistribution: Structure and Strategy. III. Channel Design and Planning.Channel Planning: Designing Channel Systems. Organizational Patterns inMarketing Channels. IV. Channel Management. Managing MarketingChannels. Marketing Channel Policies and Potential Legal Constraints.Information Systems and Channel Management. Assessing Marketing ChannelPerformance. V. International Dimensions. International MarketingChannels.