内容

目次

Part 1 Audiences and the media: identity - the media and ourunderstanding of ourselves; influence - the media's power - and ourown; distinctions - social difference, lifestyle and taste. Part 2Perspectives on media texts: semiotics - signs, codes and cultures;hermeneutics - interpretations and understanding; rhetoric - language,situation, purpose; narratology - the forms and functions of stories.Part 3 - Production and its social conditions: the public sphere anddemocracy - ideals and realities; broadcast media - technology, societyand politics; production - system and power.