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丸善のおすすめ度
【ツーリズム研究における定性的方法：理論と実践】
Qualitative Methods in Tourism Research:Theory and Practice (Aspects of Tourism, 82) '18
Radel, Kylie,
Hillman, Wendy
編
発行年月 |
2018年01月 |
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出版国 |
イギリス |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
hardcover |
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ページ数／巻数 |
xxvi, 293 p. |
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ジャンル |
洋書／社会科学／経営学／マーケティング |
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ISBN |
9781845416409 |
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商品コード |
1025480970 |
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本の性格 |
学術書 |
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新刊案内掲載月 |
2017年12月 |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1025480970 |
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内容
This volume seeks to expose and illustrate new approaches and thinking in qualitative methods that are being developed and implemented in tourism research. The contributions bring together various qualitative methods and approaches while also providing suggestions for the juxtaposition of qualitative and quantitative methods in mixed methods research. The book has been written with a cross-disciplinary approach which provides an insight into the art of research development from business, sociology and tourism perspectives. The chapters provide readers with a context and practical application examples for each method. They present a distinctive opportunity for social researchers from a range of disciplines, in particular tourism, to examine how to adapt the wide variety of qualitative approaches to their particular research needs.
